How To Choose A Website Builder & Best Website Builder Software

Each year, millions of small business owners, entrepreneurs, and freelancers take to website builders to make their dream websites come to life. When choosing a website builder, it is paramount to know that you are not only getting great value but a feature-rich website builder that will help create a professional-looking and functional website as well.


With so many options, it may seem like finding the best website builder is easier said than done. But here at WebCreate, we have made it our mission to simplify every step of the website creation process – including selecting the right platform. So don’t wait for any further, read on to discover how to compare and choose the best website builder for you.

Make a Plan For Your Website

Before we jump right into it, it’s important to establish a framework for your website (as we suggest in our ultimate guide- how to build a website). Take a few minutes and walk through the goals and objectives of the site you want to build. I.E., ask yourself:


What is the primary function of my website?


If you are an online retailer, it could be to increase sales through your website. A local business may wish to increase more foot traffic, while a consultant might hope to build awareness of their services and collect leads to expand their business.


Having defined your website’s goals, you will realize the exact features you require from a website builder, and can, therefore, compare and select the best website builder for your business with ease.


In addition to defining your website’s goals, asking the following questions when considering which website builder is right for you will further guide you in the right direction:


  • Who is my core audience?
  • How many pages should the website be?
  • How advanced are the design offerings of the builder, such as templates, fonts and third-party integrations?
  • How much traffic should my site support and if it grows, can the web builder support this?


Now that you have a better sense of what your goals are and what you hope to accomplish with your site, the following is our recommended set of criteria one should examine when selecting a website builder:

  1. Pricing
  2. Customization
  3. Third-Party Integrations
  4. Customer Service

    Check the Website Builders’ Pricing and Plans

    Having a website builder that is affordable is important. This means allowing flexible payment options like allowing you to pay monthly, bi-monthly or annually. Some website builders require payment in full upon the agreement of terms of service, so checking the frequency in which you will have to pay before you agree to the terms of service is highly advised.


    The good thing is, most, if not all website builders allow you to try their service free of charge before you commit long-term. Squarespace, for example, offers a 14-day free trial period, but once your trial period is up, you cannot further edit your site unless you upgrade to a premium account (although you can ask for a 7-day extension). Wix and Weebly, on the other hand, offer an unlimited trial period- and you can even publish your website on their free plans (but it will feature a Wix/Weebly domain and advertising).


    Make Sure the Website Builder Offers a High Level of Customization

    One of the biggest selling points of website builders is that they give you, the user, full control of your website’s design. And the better the drag-and-drop functionality of the builder, the easier it will be to edit and manage common elements of your website’s layout. Can you add additional text, images, change colors or fonts? What about changing templates without losing content or even exporting content from one site to another? This can be explored by trialing the platform you wish to use.


    In the case of BLUEHOST, it has over 500 professional-looking templates, giving you more than enough options to choose from. Not only are there over 500 templates, but they come in a plethora of styles, colors and categories.

  5. You also need to consider if managing the mobile interface separately from the desktop is important to you. Whilst most website builders offer responsive and automatically mobile-friendly templates, not all allow you to edit the display for mobile without it affecting the desktop site (and vice versa). Squarespace, for example, does not offer this capability, whilst Wix and Weebly (with the purchase of an app) do.Last, you may also wish to choose a website builder that gives you access to the backend of your site by letting you insert custom code. Although becoming more common than before, especially through most paid versions of website builders, this is one of the ultimate forms of customization.This will allow you to make further modifications to your website but does require basic web development skills and knowledge. If editing the code sounds too advanced, check for the website builders (such as SIMVOLY and BLUEHOST) that offer simple integrations enabling you to embed music, video players, social feeds and more.
  6. Investigate Third-Party Integrations

    Third-party integrations like Insightly, Amazon, YouTube, Spotify and the ability to accept foreign currency are among countless integrations available through most website builders. There are many others too, but whether or not the integrations are paid or free, depends on the package you choose. These integrations can be used to enhance your website’s design or bring a feature to life.


    Conversely, there are numerous integrations that can be helpful for retaining customers and assisting with the conversion funnel. Take email newsletters and MailChimp’s integration with SIMVOLY for example. With this integration, you can collect leads through their customized forms and build your email list with the Newsletter Block. Then use MailChimp to send those leads targeted newsletters- advertise a sale, encourage blog subscriptions, promote new products and more.


    There are a number of additional integrations, which we’ve listed below:

    • Point of sale solutions such as Shopify’s integration with Ucraft.
    • Website performance analysis tools such as Google Analytics.
    • Social media share buttons for Twitter, Facebook & Google Plus.
    • Music & video apps like YouTube, SoundCloud and Spotify which are available across most leading website builders.
    • Take Note of the Website Builders’ Support Offerings

      Ideally, access to 24/7 online, phone, or email support is preferred. We know this is not always the case though. If one or more of these forms of support are available, take advantage of them, but bear in mind there are more channels for support to keep an eye out for.


      If there’s a section dedicated to videos, FAQs, and Q&As, there is likely more than a wealth of knowledge spread across these channels that can help you solve almost any issue you’re trying to resolve. In addition, most website builders allow users to submit tickets for technical issues.


      There’s also a more immediate solution offered by website builders such as Strikingly and Ucraft – live chat. With live chat, there’s the almost little-to-no wait time for answers.

    • At the end of the day, talking to a real, live customer service representative is preferred, especially if the problem is too complex to solve through live chat. In the event that you need to reach someone regarding your website, both Weebly and Wix offer phone support, a standout benefit when considering the support options offered by the top builders.

      Final Thoughts

      Exploring the world of website builders can seem overwhelming and time-consuming. This is why we’re here, to provide direction on what to look for when choosing the best builder for you. Using the above guide should make it easier for you to compare the advantages and disadvantages of the website builders you’re considering. And of course, don’t forget to try before you buy!


      To find out more about top website builders such as Wix and Squarespace, check out our Website Builder Comparison.


How do I choose a good website builder?

7 Tips for Choosing Your Business Website Builder
  1. Determine Your Budget. …
  2. Consider Your Needs and Priorities. …
  3. Consider the Number of Themes. …
  4. See How Easy It Is to Use. …
  5. Look for SEO Features. …
  6. Check Out the Resources and Support. …
  7. Research the Company’s Reputation and Customer Service.

Which is the best site to create a website?

  • Best website builder overall. Wix. Wix. …
  • Best prepackaged design. Squarespace. …
  • Easiest to use. Weebly. …
  • Best for building a customized experience. Duda. …
  • Best For basic, no-frills websites. GoDaddy. …
  • Best for writers and bloggers. WordPress. …
  • Best for basic e-commerce. Shopify. …
  • Best for bigger stores. BigCommerce.

How do I choose a website layout?

7 Tips On Choosing The Best Template For Your Website
  1. Know what type of website you’re building. …
  2. Consider all costs and don’t compromise pay for quality. …
  3. Take your time. …
  4. Look for flexibility and customization options. …
  5. Always choose responsively. …
  6. Know your template provider and customer support. …
  7. Strive for SEO-friendly templates.

What is the best free website builder?

Here are the 10 best free website builders:
  • Wix – Best All-Around Website Builder.
  • Weebly – Ideal for Small Businesses.
  • SITE123 – Great Design Assistance.
  • Strikingly – Made for Simple Websites.
  • WordPress – Perfect for Blogging.
  • Jimdo – Small Online Store Builder.
  • SimpleSite – Great Mobile Editor.

Should I use a website builder or not?

If you’re looking to build your own website, definitely think about using a website builder, they can make the life of developing a lot easier. … If you’re a website developer, I would also recommend using website builders, but again your job is to be a dev.

How much does a professional website cost?

On average, though, it costs around $200 to build a website, with an ongoing cost of around $50 per month to maintain it. This estimate is higher if you hire a designer or developer – expect an upfront charge of around $6,000, with an ongoing cost of $1,000 per year.

How can I make a beautiful website?

Beautiful Websites: 6 Tips for Attractive Website Design
  1. Only add necessary elements that add value to your site. When you’re designing your site, it’s easy to get caught up in adding too many elements to your pages. …
  2. Design for the user first. …
  3. Choose colors that align with your brand. …
  4. Add visual elements to make your website beautiful. …
  5. Choose the right font. …
  6. Test your website.

How do I make an amazing website?

Quick Summary
  1. Start with clear navigation.
  2. Use conversational English.
  3. Apply SEO best practices in mind.
  4. Provide all the relevant information.
  5. Leave out the hype.
  6. Make your home page a to-the-point summary.
  7. Create unique landing pages for specific topics.
  8. Let pictures help tell your story.

Does Google have a free website builder?

Google has officially released a single-page website builder designed for small businesses. The new tool, simply called “Website”, is free and promises to allow small business owners to create and edit websites in minutes on either desktop or mobile.

Should I build my own website or pay someone?

On one hand, if you’re in a rush and only need a basic one-page site, your best bet is probably just to do it yourself. On the other hand, if you need your website up quickly and it needs a lot of features you should probably pay someone. … This will allow you to create a more complex site and not have to rush.

Why are website builders bad?

Page builders are terrible.

They offer no SEO advantage. Ultimately, this WYSIWYG (“What You See Is What You Get”) website builders will severely limit your business growth. The HTML markup created by any page builder will always be exponentially more bloated than HTML handcrafted by an expert web developer.

Can I program my own website?

Most website projects go through these steps: Make a plan for your website’s structure and content. Register a domain name – ideally, pick a .com. Find a website builder (and hosting provider) to create your site.

What do professional website builders use?

What Software Does Professional Web Designers Use?
  • Photoshop is the most widely used program for creating wireframes and designing websites. …
  • Dreamweaver is a fantastic program for building websites. …
  • Sublime Text is a sophisticated text editor with many more features than Notepad

How much is a website per month?

How much you’ll pay: SEO costs vary per agency, but it is one of the pricier expenses of anything related to running a website. You can expect to pay an upfront cost (likely between $3,000 and $9,000), in addition to a monthly maintenance fee (approximately $200 to $500 per month, on average).

How much does a basic website cost?

How Much Does Building a Typical Website Cost You? Depending on your needs, website development costs anywhere between $100 and $500. If you need a feature-rich, custom-built website, it can go as high as $30,000 or more. To build a small website, you’ll need to have a budget for the domain name and web hosting.

How much should I charge for making a website?

Web designers typically charge about $75 per hour. A business website could potentially cost between $5,000 and $10,000, with $6,760 being the average cost to set up, designbuild and create content for a basic website. This figure also includes maintenance and training the client.

How much does a website cost for a small business?

The average cost to create a website for a small business is $2000 to $10,000. This average includes purchasing your domain name and website hosting plan, as well as designing and building your site.

What are the 3 types of websites?

Different Types of Websites 
  • Business websites. A business website is a website designed to represent the identity of a business on the Internet. …
  • eCommerce Websites. …
  • Non-profit websites. …
  • Educational websites. …
  • Business directory websites. …
  • Portal websites. …
  • Search engines. …
  • Crowdfunding websites.

How do I make my website more attractive?

Gain Trust with a Clean, Engaging Website Design
  1. 1 Keep the layout simple. …
  2. Make navigation easy to follow. …
  3. 3 Use clear calls to action. …
  4. 4 With content, less is more. …
  5. 5 Don’t be afraid of whitespace. …
  6. 6 Enhance your website design with eye-catching colors. …
  7. 7 Incorporate attractive, easy-to-read fonts.

What is needed for a good website?
Whether you’re a startup or an established business, your website should have these seven elements:
A Clear Purpose. …
Strong, Professional Branding. …
Simple Navigation. …
Strong Calls to Action. …
A Great Mobile Experience. …
Compelling Content. …
Google Analytics.


Are Google sites free forever?

You can build all of those and more in Google Sites. And, it’s free. With just a standard Google account, you can make as many Google Sites as you want for free. … The only catch is that by default, your site will be on Google’s domain, with an address like

Can I pay someone to make me a website?

Hiring a Freelancer to Build a Website of Medium Complexity – about $2,500 per single site. The minimum price for a professional portfolio or simple online store may start from $1,000 and rise up to $3,000 per week depending on the components and features you need.

Is WordPress bad for SEO?

The bad news is that WordPress alone isn’t going to help you rank in Google. It’s just a tool. The good news is that WordPress makes it dead simple to use SEO best practices. So even if you’re a beginner to SEO, you can optimize your website for higher Google rankings with ease.

How hard is it to make a website?

Creating an effective website is hard work – at the very least it involves design and SEO know-how – and for this reason, self-builds are incredibly inefficient. Instead of exerting all your energy building a website, your time is much better spent doing what you do best – running your business.


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