How To Write Good Content For Your Website Working For Any Website

Your website’s visual design plays an important role in getting visitors to stay on your website and read your content and is, therefore, a primary concern when designing your website.

Once you have an appealing design that entices your visitor to trust you and engage with your website, your next priority is to write good content they’ll love.

If your content falls short of your visitor’s expectations, you will lose them.

They will move on to another website in search of the content they hoped they’d get from your website.

And you may never get them back — especially if your competitors have amazing content on their websites

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Write good content to attract and retain website visitors

So what are the important things to know about creating great content?

The first thing to know is that your content should be about your visitor, not about you.

Nobody likes a person at a party who does nothing but talk about themselves, especially if they’re busy bragging in an attempt to impress you.

The way to get someone to like you at a party is to be interested in them, and have a two-way conversation about the things they find interesting.

Your website is no different.

To impress your website visitors, make sure your content is written for your target customers and has V-A-L-U-E.

This is an acronym for Valuable – Aligned – Lively – Useful – Easy to Consume.

Let’s take a look at each of these V-A-L-U-E attributes:

Good content is VALUABLE to your reader

The reader should feel they have gotten something that is valuable to them in return for the time they put into reading your content.

Going all out just promoting yourself is not valuable from the viewpoint of your reader.

Your visitors are looking for information that helps them understand things better so they can make better decisions and be more effective at achieving results when taking action.

Give them content that meets this need, and they’ll value it.

Good content is ALIGNED

Your content should be aligned with your brand, your products/services, the culture of your business, etc.

It should feel like a unified whole, each piece of content supporting and aligning with what your business is all about.

That includes aligning your headlines with the text in your paragraphs (i.e. no bait-and-switch headlines).

It means aligning your graphics with your message (not including random stock images just to fill space).

It means being on-topic and presenting the information the reader expects to find on your website.

Good content is LIVELY, not dull and boring

Write to everyday people, not for academics or robots.

People like to be entertained. They like to be engaged with relatable stories.

They like to be emotionally involved.

This doesn’t mean your content needs to read like a long-drawn-out storybook. But it should be interesting and entertaining rather than just a dry information dump.

Don’t make your content dull and boring — put some life into it.

Good content is USEFUL (to the reader)

Your website visitors are there because they are searching for information and solutions.

They’re not looking for fluff or feel-good content — they’re looking for something they can actually use to make their life better in some way.

Readers will find your content useful if it meets these criteria:

  • Helps them understand a real problem they are experiencing
  • Answers their questions and clears up any confusion they may have
  • Offers actionable information that is easy to understand and implement
  • Clearly identifies the benefits and outcomes that can be expected with your solutions and your products/services

Good content is EASY TO CONSUME

Like many things in this world, your readers prefer to take the path of least resistance.

They don’t want to work hard to read and understand whatever you are presenting to them.

This is why video is so popular these days — it’s easy to consume (it’s easier to watch video and learn visually than to read dense text).

People do like to read, and will read your content if you make it worth their while. But the more difficult you make it to read, the more likely they are to give up and move on.

Therefore, use simple sentences. Avoid big words they’re not likely to understand.

Add space between lines and between paragraphs to loosen up the text and make it look less dense. Use short paragraphs (no more than 1-3 sentences per paragraph as a general rule).

Use a big font (a font size of 16 pixels is considered the minimum size for easy reading on a website). Use a font color that contrasts well with the background, so the reader doesn’t have to strain to make out the letters.

Add images and illustrations that help the reader understand what they’re reading.

In short, do anything you can to make your content as easy as possible for the reader to absorb and understand.

 

For more detailed information about what specifically to put on each page of your website, browse through our article: How to Create an Amazing Website that Actually Gets Results

Improving the content on your website and aligning it with what your visitors want will help your website be successful. It will attract visitors and get them interested in your business and your products/services.

 

Get Start Here

How to Write Good Content for Your Website Working For Any WebSite

How do you write effective content?

Effective Content Writing
  1. Write a Head-Turning Headline. The headline determines whether audiences will read the rest of your work. …
  2. Create a Hook That Grabs Their Attention. …
  3. Do Your Research. …
  4. Focus on a Single Purpose. …
  5. Write in a Unique Voice. …
  6. Optimize Digital Content. …
  7. Edit Your Work.
What are good topics for a website?
BEST Website Ideas for Creating Your Own Site
  • eLearning website. If you’re an expert in a particular area and have experience and advice to share, consider creating an eLearning website. …
  • eCommerce website. …
  • Blog. …
  • How-to website. …
  • Influencer website. …
  • Nonprofit website. …
  • Fashion website. …
  • Beauty website.

 

How do I make my website have unique content?

Top 5 Tips for Creating Unique Content For Your Website
  1. Start by Creating Original, Unique Stories. …
  2. Capture Your Audience’s Attention With a Strong Headline. …
  3. Provide Useful, Relevant Answers. …
  4. Become the go-to site for Resources. …
  5. Add Relevant Visual Content to Your Site.

 

How do you write catchy content?

8Tricks for Creating Catchy Content
  1. Tell Stories. Storytelling is essential to the art of doing business. …
  2. Observe. Good writing begins with being alert to the world. …
  3. Keep a Journal. …
  4. Freewrite. …
  5. Share Your Writing. …
  6. Use Active Verbs. …
  7. Write Catchy Openings. …
  8. Use Simple Language.

 

How do you write a unique content?

Tips for creating unique content
  1. Never copy text from somewhere else. Avoid plagiarism by citing research and using your own words to describe the concept.
  2. Always use multiple sources when researching.
  3. Give your text a unique structure.
  4. Use your own unique style.
  5. Use your own reasoning.

 

Where can I get free content for my website?

TYose wanting to create an atmosphere or mood might find these very useful, and there are some very high-quality examples to be found. Try these sites if you need a free video for your website.

Try these sites if you need a free video for your website.
  • Pexels Video.
  • Stock Footage 4 Free.
  • Pixabay.
  • Clipstill.
  • Videezy.
  • Videvo.

How do you write unique content for SEO?

Discover SEO Writing Tips & Techniques
  1. Write for your audience first. This SEO writing tip is number one for a reason. …
  2. Keep it all under the same roof. …
  3. Make headlines that pack a punch. …
  4. Use keyword-rich phrases. …
  5. Structure your posts. …
  6. Incorporate imagery. …
  7. Propel content with social media. …
  8. Implement Google Authorship.

 

What makes the site unique?

User-friendly The site should provide a user-friendly interface to the visitors. … Make use of simple and convenient tools so that it becomes easy for the users to operate your website. Furthermore, it must provide easy navigation from one page to the other.

 

What makes good content?

Good content is original, actionable, and answers a question. It’s properly sourced, unique, concise, grammatically correct and is formatted properly. Use this formula to craft content that will increase likes, shares, and will rank well on major search engines. Need more help creating good content

How do you write original content?

Why Original Content?
  1. Google Can Detect a Copycat. This brings us back to why original content is so important to your website and business. …
  2. You Get Penalized. …
  3. Rank Higher and Maintain Quality. …
  4. Consider Your Audience. …
  5. Use Internal Customer Data. …
  6. Leverage Your Own Mind. …
  7. Write Thought Leadership Pieces. …
  8. Be a Storyteller.

 

How do you find unique content?
Here are 13 ways you can create unique content that will help you to stand out.
  1. Be Independent. One common method of generating ideas is to see what other bloggers are writing about and what topics are creating a lot of interest. …
  2. Get Personal. …
  3. Brainstorm. …
  4. Keep a Journal. …
  5. Keep an Open Mind. …
  6. Take a Stand. …
  7. Expand. …
  8. Dig Deeper.

 

What is the first website ever?

The first web page went live on August 6, 1991. It was dedicated to information on the World Wide Web project and was made by Tim Berners-Lee. It ran on a NeXT computer at the European Organization for Nuclear ResearchCERN. The first web page address was http://info.cern.ch/hypertext/WWW/TheProject.html.

What are two tips to obtain free content?

Produce something worth sharing
  1. Make awesome content. People share what they love. …
  2. Think big. …
  3. Choose hot topics. …
  4. Create content with staying power. …
  5. Write great headlines. …
  6. Research. …
  7. Infographics. …
  8. Videos.

 

How do I get copyright-free content?

To find copyright/royalty-free images and music:
  1. https://freerangestock.com/
  2. https://pixabay.com/
  3. https://www.freeimages.com/
  4. www.freedigitalphotos.net.
  5. https://www.flickr.com/creativecommons/
  6. https://www.freestockmusic.com/
  7. https://incompetech.com/
  8. https://www.freesoundtrackmusic.com/

 

What is good SEO content?

SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms. This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords.

How do I design SEO content?

SEO Content Strategy
  1. Make a list of topics.
  2. Make a list of long-tail keywords based on these topics.
  3. Build pages for each topic.
  4. Set up a blog.
  5. Create a consistent blogging schedule.
  6. Create a link-building plan.
  7. Compress media files before uploading them to your site.
  8. Stay up-to-date on SEO news and best practices…

 

How do I write SEO-rich content?

Tips And Tools To Write SEO-Friendly Content
  1. Use headlines and sub-headers.
  2. Add links to previous content.
  3. Optimize the length of your article.
  4. Choose your keywords wisely.
  5. Optimize your images.
  6. Make the content shareable.
  7. Write high-quality content.
  8. Content optimization tools.

 

What are the features of the website?

Here are essential characteristics of a user-friendly website.
  • Mobile Compatibility. …
  • Accessible to All Users. …
  • Well, Planned Information Architecture. …
  • Well-Formatted Content That Is Easy to Scan. …
  • Fast Load Times. …
  • Browser Consistency. …
  • Effective Navigation. …
  • Good Error Handling.

 

What makes a website stand out?

All photos courtesy of individual members.
  • Show The World Who You Are Through Creative Bios. …
  • Take A Unique Stand. …
  • Showcase Likable And Relatable Video. …
  • Provide Insight And Inspiration. …
  • Keep Your Website Content Fresh. …
  • Don’t Use Stock Photos. …
  • Offer A Free, Personalized Report. …
  • Display Examples And Metrics.

What makes a website good or bad?

Let’s sum it up. The core difference between good and bad websites lays in visual appeal, consistency, and ability to help companies achieve business goals. A good website has a clear structure, easy-to-use navigation, and non-distracting design, while a bad website makes you feel confused or even annoyed.

How do you describe a website?

How to Describe a Website
  1. Keep it short. …
  2. Include your most important keywords in the description. …
  3. Approach the description from the perspective of a potential customer. …
  4. Proofread your description for grammatical errors and clarity. …
  5. Avoid misleading customers.

 

How do you create content?

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results
  1. Define Your Content Marketing Goal.
  2. Research and Understand Your Audience.
  3. Creating Your Audience Personas.
  4. Set Up Your Blog (If You Don’t Have One Already)
  5. Update Your Current Content (If You’ve Already Been Publishing)

 

How do I make content more interesting?

How to Make Your Content More Interesting (In 14 Steps)
  1. Focus on practical topics.
  2. Include images and video.
  3. Write in a casual, personal voice.
  4. Accept and emphasize your sense of humor.
  5. Embrace metaphors & figurative language.
  6. Tell stories.
  7. Throw in some surprises.
  8. Make Your Content Actionable.

 

How do you create meaningful content?

BEST ways to generate ideas for creating meaningful content
  1. Ask your audience. …
  2. Audit your existing content. …
  3. Look at industry reports and trends. …
  4. Do keyword research for online content. …
  5. Check out what your competitors are doing. …
  6. Ask your audience. …
  7. Audit your existing content. …
  8. Look at industry reports and trends.

 

What skills should a content writer have?

Nine skills for content writers
  • Adaptability.
  • Research.
  • Originality.
  • Search engine optimization (SEO)
  • Time management.
  • Communication.
  • Editing.
  • Knowledge of social media.

 

How do you create online content?

Online Content: Tips for Successful Digital Content Marketing
  1. Know Your Audience Well. Having a clear picture of your target customer before you create any content will ensure your content has more power to engage and convert. …
  2. Know your Goals. …
  3. Include Calls-to-Action (CTAs) …
  4. Create Truly Valuable Content. …
  5. Be Original and Authentic. …
  6. Get Blogging. …
  7. Use the Right Tone of Voice. …
  8. Diversify.

 

What is a content writing example?

Content writing is the process of planning, writing, and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.

How do I create a catchy website?

3 Tips to make sure your Website is Effective and Catchy
  1. Clarity and Ease of Use. Make sure your website clearly defines your brand and communicates what you intend your client to understand. …
  2. Visuals Beat Text. Nobody wants to spend hours reading text on their computer. …
  3. Responsive Sites Get More Responses.

 

What type of websites are most visited?

Most Popular Types of Websites
  1. Ecommerce website. Source. …
  2. Personal blog. Source. …
  3. Business website. Source. …
  4. Brochure website. Source. …
  5. Portfolio website. Source. …
  6. 6. Entertainment or media website. Source. …
  7. Nonprofit website. Source. …
  8. Community forum or wiki. Last on our list is a community forum or wiki.

 

What type of websites gets the most traffic?

Written content is the most effective type of content for attracting website traffic – with 40.4 percent of respondents saying so. 34.3 percent view video content as the most effective content form in driving traffic to their website. Visual content is the top traffic-generator for 25.3 percent of the respondents.

What type of websites is in demand?

Most Popular Types of Websites
  1. 1 E-commerce. An E-commerce website is an online shop where people can order goods and make payments from the comfort of their own homes. …
  2. 2 Blogs and Personal. …
  3. 3 Informational. …
  4. 4 Online Community. …
  5. 5 Photo Sharing. …
  6. 6 Resume. …
  7. 7 Portfolio. …
  8. 8 Catalogue and Brochure.

 

What is the longest-running website?

15 Of The Oldest Websites On The Internet (That Still Work)
  • Milk.com (1994) …
  • Welcome to Netscape (1994) …
  • A Little History of the World Wide Web (1995) …
  • The Mystical Smoking Head of Bob (1995) …
  • Space Jam (1996) …
  • CNN’s O.J. …
  • Bob Dole/Jack Kemp Presidential Campaign (1996) …
  • CNN’s Top 10 News Stories of 1996. In 1996, Israel elected Netanyahu—and he’s still there!

 

How do I copy an article from a website without copyright?

If you want to copy content from another source you can do so but only in order to highlight that content. That means you can include an extract with attribution and a link back to the original, but you cannot simply copy someone else’s work. If you do not cite the author, readers will think it is your work.

Where can I post articles for free?

To get you started, here is a list of platforms offering free article publishing.
  • Medium. Medium is a very popular free publishing site where you can share your writing. …
  • Linkedin Articles. You are probably already on Linkedin. …
  • EzineArticles. …
  • Scoop.It. …
  • Issuu. …
  • Yudo. …
  • Article Alley. …
  • PUB HTML5.

Which content is copyright-free?

All works that are in the public domain are out of copyright and free to re-use. You can find more information about public domain materials here. If a work is distributed under a Creative Commons license, you can re-use it for free under the conditions set by the license.

How do I make popular content?

How to Discover and Create Content That Your Audience Craves (and Grow Your Following)
  1. Use your analytics. …
  2. Ask your audience. …
  3. Learn from your industry peers. …
  4. Use a research tool. …
  5. Create marketing personas. …
  6. Follow trends.

 

Is content writing easy?

Successful content writers are original.

That probably sounds crazy, with all the tens of thousands of people writing about the same subjects, but it’s easier than it seems. Every talented writer can bring a unique voice, different perspective, or new light to an overworked subject.

What is your strength as a content writer?

So, here are seven essential skillsets that any good content writer needs to have and continue to hone over their career.
  • Adaptability. …
  • Strong Research Skills. …
  • A Solid Understanding of SEO. …
  • Organizational Skills. …
  • The Ability to Get Focused. …
  • The Ability to Meet Deadlines. …
  • Communicate. …
  • Editing, Editing, and More Editing.

 

Is content writing hard?

Having quality content that is informative and interesting is a crucial part of the success of any website. However, content writing is difficult. It can be challenging to understand the best information to inform your audience about maybe. … Simply put, your website needs content in order to become successful.

What is an example of content?

Content is defined as what is inside or included in something. An example of content is beans inside of a jar. An example of content is the words inside a book.

How much should I charge for a 500-word article?

Around $50
The industry standard for a 500-word article is around $50. You may find rates that are more or less, but for a native-speaking writer in the desired language, expect to earn at least . 10 per word.

How do you introduce yourself as a content writer?

Here are five steps to do it:
  1. State your name and your craft. “Hi, I’m Marianne, and I’m a children’s book writer and illustrator.” …
  2. Tell people about your current audience. …
  3. Add a thought or two on how you hope to grow in your chosen area. …
  4. Stifle the critic in your head. …
  5. Revel in it.

 

What is the first search engine in the world?

One snapshot of the list in 1992 remains, but as more and more web servers went online the central list could no longer keep up. On the NCSA site, new servers were announced under the title “What’s New!” The first tool used for searching content (as opposed to users) on the Internet was Archie.

 

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