8 Best Ways How To Start a Fitness Blog And Make Money Update In 2021 - SalesTechinques

8 Best Ways How To Start a Fitness Blog And Make Money Update In 2021

How to Start a Fitness Blog – Everything You Need to Know!

Thinking about starting a fitness blog or a wellness blog? Yahoo for you! Running my fitness & food blog is one of the most gratifying jobs I could imagine. Don’t get me wrong; it’s a lot of hard work – but when you enjoy what you do, it makes life pretty amazing.

But it was also overwhelming at the beginning trying to nail down all the specific logistics of how to start a fitness blog. I’m hoping I can help make the process smoother for you, now that I’ve been rocking and rolling in this for the last five years.


There are 6 steps that will help you start your fitness blog:

  1. Decide your niche.
  2. Choose a fitness blog name.
  3. Choose a blogging platform and hosting.
  4. Set up WordPress.
  5. Change from HTTP to HTTPS.
  6. Start writing and publish a post!

Let’s break each one of these down…

1. Decide if you’ll start a general fitness blog or have a specific niche.

Even though “fitness” or “wellness” seems like a niche itself, there are so many areas within those topics that you can focus on.

For example, from the fitness angle: Are you into CrossFit? Do you love yoga? Are you a passionate runner or triathlete? From the wellness angle: Are you going to be blogging about weight loss? Mindful eating? Self-care?

Think about what you want to write about and consider if narrowing down to a certain niche makes sense.

Choosing a very specific niche generally helps you to grow more quickly. You become known for that topic. This helps you to grow more quickly on social media. It doesn’t mean that you can’t also bridge in other related topics, though. If you’re a running blogger, for example, you might also incorporate some information about yoga to balance out training.

Narrowing down to a certain niche also doesn’t mean that other people outside of that audience won’t read your content. For example, my fitness & food blog focuses on runners and triathletes. However, I still get plenty of people visiting the site to read recipes that don’t necessarily fit that audience. I just make sure that I’m intentional with my writing with that audience always being in mind.

You can also choose to be a general wellness or fitness blogger and cover a whole host of topics. The downside to this approach is that it can be harder for you to become established as an expert across all realms of fitness. The upside is that it may be easier for you to think of lots of topics to write about.

2. Choose a blog name.

Once you have decided on your blog theme, next comes to the key step picking out a great name. Consider these factors when choosing a wellness or fitness blog name:

Personal name versus blog name.

Some people will simply set up their website domain as their personal name. If you’re already a well-established expert in the fitness realm – that can be a great strategy since people already know you.

Many people take the route of choosing a catchy blog name, though. If you’re not personally well known, a catchy name might be easier for readers to remember. It’s also the right strategy if your own name is particularly hard to spell.

Consider your niche and audience.

Choose a name that will be relevant to what you’re writing about and/or who you’re writing it for. For example, I love Run Eat Repeat – you know that she’s going to be sharing info about running and eating. Same with The Fitnessista – it’s clear that she’s going to be providing fitness tips for the ladies.

Consider length and spelling.

You don’t want your blog name to be super long, because it’s something people have to remember to type in their web browser. Don’t go longer than a few words. You also want to make sure that it’s easy to spell and not confusing.

Brainstorm on paper.

The best advice I ever got was to just start writing down lots of names on paper. Anything that comes to your mind. It will help get the creative juices flowing, and then you can start thinking of synonyms and variations on what you wrote down. Eventually something will just click and you’ll find your name!

Make sure it’s available.

Once you have a name you’d like to stick with, make sure that both the domain name (as a .com) and social handles are currently available. You can check domain availability on BLUEHOST  – just visit their site and you’ll see a screen like the one below where you can enter your name choice to see if it’s available for sale.


While some sites will tell you to look beyond the .com, I recommend sticking with .com – at least for now. While you can look for things like .fit or .co, 90% of the population is used to typing in .com at the end of a website, and that’s what they are likely to remember.

Pro Tip –> Secure your blog’s domain name and social handles before telling anyone the name. I’ve seen many cases of aspiring bloggers sharing possible name choices in Facebook groups, only to find out that someone else swiped an amazing name idea.

If you’ve got your name all set, it’s time to purchase the domain and move onto the next step! You can easily purchase it through a site like GoDaddy if you just want to buy it but aren’t ready to get your site up and running just yet.

Or, purchase the domain and hosting all at once (as described below). This is simple and easy to do!

3. Choose a blogging platform and hosting.

First, let me give you a metaphor that might make all of this easier to understand. Think of a blog like a house:

  • Your domain name is the address of your house.  (For example, for this site, you have to type in www.buildawellnessblog.com to get here.)
  • All of your content and information is the house itself.
  • And hosting is the land that the home is built on.

Hold that in your head for a minute, because I’m going to get back to it. 😉

There are two primary categories of website hosting for bloggers – self-hosted sites and hosted sites. Self-hosting (for most people) involves using a blogging platform like WordPress.org and then paying a hosting company. That hosting company stores all of your website data on a server. When someone types in your site address in a web browser, the server connects and displays the site.

Hosted sites, on the other hand, include all-in-one blogging platforms like Wix or WordPress.com. You build the site on their blogging platform and then they also include hosting right on their own servers.

If you have plans to monetize your blog (and not just use it personally for fun) you’re going to want to use WordPress.org and be self-hosted. When you are self-hosted, you retain full control over your website and have more flexibility for including advertisements or for customizing your site.

If we get back to the house analogy, you can think of it like this:

  • Self-Hosting = Owning the land that you build your house on, you can do whatever you want – woohoo! – but you also have to take care of any issues that come up.
  • Hosted = Living in a condo. You still have lots of amenities and a place to live and a lot of support, but there are rules that must be followed and limitations that may be put into place.

So again – I highly recommend that if you want to make money with your blog, you choose WordPress.org and choose self-hosting.

As far as hosting companies, there are several major ones to choose from, including:

The first two are a bit more targeted towards beginners, while the latter two have more comprehensive options for bloggers with quite a bit of traffic. That said, all four can be used from the start depending on your budget and preferences.

My personal recommendation? If you’re just getting started, it’s probably easiest to start with Bluehost or Siteground – simply because it’s a low-cost investment when you’re not yet making money.

I’ve always used Bluehost for my websites. The hosting plan for the first year is very inexpensive. In fact, when I started this website, I paid for my domain plus 3 years of hosting for under $100. The prices may fluctuate a bit here and there, but you can easily grab a domain plus a year of hosting for around $50-75.

Yes, this is a little bit of money upfront – but it’s worth it if you want to make money from your fitness blog eventually. Think of it comparably to building the foundation for a house – you don’t want to skimp on that.

Here’s everything you need to know to get started with BlueHost:

The first step is to just visit their site and click the “get started” link:

Photo of BlueHost website hosting site

It will bring you to a page with a few different hosting packages. If you’re familiar with hosting and the technical side of things, feel free to evaluate these options thoroughly. For most people just getting started, though, I recommend selecting the basic plan.

After you choose the plan, you’ll be taken to the page where you can purchase your domain name. Type the name you are hoping to use into the “new domain” box. If you already purchased it through another site, then you can enter it into the “existing domain” box.

Bluehost domain screen

Once you’ve got your domain selected, you’ll get to the checkout page where you can confirm the time frame for hosting and any add-ons:

Bluehost checkout options

A few helpful notes about what you’re seeing on this checkout screen:

  • The default drop-down box for the account plan is 36 months. You can change this to 12 months, 24 months, or 60 months. The breakdown of the monthly rate increases if you choose a shorter time frame.
  • It’s completely up to you whether you’d prefer to lock into a longer plan for a lower rater or select a shorter plan for a higher rate. I have usually just purchased the 36-month plan upfront because a) it brings the monthly breakdown to a very low cost, and b) the renewal costs are generally higher than these intro offers, so it assures you the cheapest hosting for the longest period of time.
  • The plan is broken down per month in the drop-down box but notes that you are charged upfront for the entire time frame. This is displayed in the “total” at the bottom.
  • Domain privacy protection is an optional add-on. There is a large database called the “whois database” that holds information about website owners, including contact info like your address and phone number. Privacy protection helps keep some of this private from those searching the database. I’ve never used this option, but if you worry about privacy – feel free to enable that at a low additional cost.

PS – While I have heard from some other bloggers that they aren’t huge fans of Bluehost, I can only speak to my experience which has been quite positive.  I’ve never had any serious issues with them in the last 5 years. Some small hiccups occasionally, but that’s par for the course with most technical things.

PPS – You can always change the hosting type (like from a basic to premium plan) or hosting company later on, so don’t feel like this is something you are locked into for life.

4. Set up WordPress

Once you’ve purchased your domain and hosting, you are ready to get your fitness blog started. If you’ve purchased hosting with BlueHost, you should be directed to set up your password and login to WordPress right after you complete your purchase. It’s very simple now because they pretty much get everything set up on the backend for you.

If you’re using another hosting company, my guess is that they’ll have easy instructions for you to set up WordPress after you purchase!

Here’s what the backend of WordPress looks like when you’re logged in – you can kind of ignore whatever is in the center for now; just now all the tools and menu options you’ll need are on the left-hand side.

WordPress Backend

There are a few areas here that you’ll want to address before publishing content (also, you’ll want to complete the next step before publishing as well!):

a. Change your permalink structure.

Permalinks are the structure for your blog post links after your domain name – for example, this post is set up as: www.buildawellnessblog.com/start-a-fitness-blog.

Choosing the right permalink structure is important because it impacts SEO (search engine optimization). Ideally, you want short and sweet permalinks that contain the keywords for your blog post.

To check your permalink structure, hover over “settings” in your menu on the left.  Then click on “permalinks”.

wordpress permalink settings

When you click on that you should see a screen that looks like this:

wordpress permalink settings in backend

The default permalink structure is usually set to “plain” and this is not ideal for SEO.  Instead, change this to the “post name” structure. Then just click “save changes” and you’re all set.

You want to make this change before publishing any posts because if you do it after, it will “break” links and then you’d need to redirect them.

PS – You can always change an individual post’s permalink within the post itself when you’re drafting it, but it’s best to have the general structure in place too in case you’re not familiar with how to do that.

b. Choose a theme.

There is likely a default theme that was put into place when you signed up for your site, but you probably want to choose something that you find visually appealing.  To start, hover over “appearance” in the menu bar on the left side, and you’ll see an expanded box – choose “themes” from this box.

wordpress backend menu with themes

This will bring you to the free themes which are already installed. You can also click “add new” and look for free themes which you can install.

wordpress backend theme examples

Play around with these by selecting the live preview to see what your site would look like in each case.  You can upload media with any logos and/or headers that you have at this point to see how they would fit and look within the theme – but if you don’t have that ready yet, just play around and find something that looks nice to you.

Free themes are great for getting started, but eventually, you will probably want to upgrade to a paid theme. Paid themes deliver extra customizability, better customer support, and are generally updated more frequently to keep them secure.  That said, there are definitely some people that have managed to build a successful site while sticking with a free theme.

For now, feel free to choose any free theme that works for you. You can always change these later.  Themes can be updated at any time!

5. Change your site from HTTP to HTTPS

This sounds techy and a lot of it is above my head, but hopefully, I can make it clear why you should do this. 🙂

Google announced in 2017 that they would penalize websites in search results if they did not have https (rather than https) enabled. Essentially, it’s just a more secure version of your website using an SSL certificate – a “secure sockets layer”.  And if you signed up for hosting with BlueHost, you can enable a free SSL certificate right in your account.  Some other hosting companies also provide free SSL; just contact them to find out.

Note that this conversion needs to be done after your domain registration is fully completed, which can be anywhere from an hour or two up until a whole day. Try visiting your domain name a few hours after you purchase it. If it stays written as is without forwarding to a long, strange-looking domain address – you’re all set.

At this point, you can go ahead and switch from Http to https.

Here’s how to switch from Http to https with BlueHost:

First, log in to your BlueHost account. When you log in, click on “my sites” in the menu on the left side. You should see a box with the name of your website. Hover over that box and two options will appear over it – you want to click on the “manage site” option.

Bluehost SSL instructions

Then click on the security option in the top row of menu options that appears. From there, just toggle the “free SSL” button to “on.”

Enabling the free bluehost SSL

It may take a few hours for the change to process on your website, but it should be all set fairly soon.

Many tutorials on enabling your SSL here, but there is an additional step you need to take!

You’ve installed your SSL certificate but you still need to “tell” WordPress that when it displays your site, it should use https rather than HTTP.  You can do this by adding a line of code (something I don’t know much about), using the “Really Simple SSL” plugin, or simply calling BlueHost or your hosting company and asking them for help with this part (that’s the route I went, haha!).

You can check in a few hours by typing your domain name into your browser. If it appears with an i with a circle around it, it’s still insecure. That would look like this:

unsecure website link

If it appears with a green padlock, the SSL certificate is working and it’s all set!

secure website link

If you’ve gone through all these steps and a day later your site is still unsecure (i.e the transition from HTTP to https doesn’t seem to have happened) – call your hosting company or find tech support person to help you.

Pro Tip:  Some people will ask if you MUST change to https.  The answer is no; your site will work with HTTP.  However, you will be penalized by Google in search rankings now – and I have a feeling that within a few years this will become a mandatory requirement.  Taking care of this now is much easier than doing it down the road and dealing with site redirects!

6. Start writing and publish a post!

Now that you have taken care of all these important logistics, it’s time to start writing!

A lot of us go through analysis paralysis when starting a fitness blog. We tweak every little design flaw, rewrite drafts of posts, and hem and haw about when to “go live.”

Stop that. Right now. 🙂

Don’t worry if your design isn’t perfect or exactly how you want it. There is always time to fix those issues later.

Get your first post up, publish it, and share it. Then aim for consistency – set a certain number of posts that you have a goal of publishing each week. I recommend a minimum of one per week, with most bloggers aiming for 1-3 posts per week depending on their niche and the depth of the content.

Blogging is really a long-term game when it comes to building traffic and income, so the sooner you start publishing content and getting viewers, the faster you will grow.

There you have it – everything you need to know about how to start a fitness blog! Once you get through all these basic steps, you’ll want to learn more about growing your traffic and different methods of monetizing your blog. I’ll be sharing more of those tips in upcoming posts. But for now, focus on just getting started! 🙂

Feel free to pin this post so you can refer to it again later and let me know any questions you might have in the comments.

Share with me: What other questions do you have about how to start a fitness blog? If you’re just getting started, what will your fitness blog be about?

6 Essential Tips for Starting a Fitness Blog

  1. Determine Your Goal. Nobody got ripped without having the goal of getting ripped. …
  2. Choose Your Niche. …
  3. Pick a Name. …
  4. Choose Your Blogging Platform & Hosting Provider. …
  5. Decide Who’ll Produce Your Content. …
  6. Develop a Blogging Strategy.


How much do fitness bloggers make?

Average CPMs (cost per mille) rates are fairly high for the fitness industry with CPCs (cost per click) can reach up to $20 for some fitness and health blogs. Other reports state that CPCs can even go up to $50 since the health industry ranks in the top three industries for profitable niches.

How do you write a fitness blog post?

Write A Fitness Blog Post That Your Readers Will Love

The first step is to select a topic that they’re going to find helpful or interesting. Solving their problems is a sure-fire way to turn them into raving fans! Step two is to create an outline and then write a draft.

How do I start a health and fitness blog?

There are 6 steps that will help you start your fitness blog:
  1. Decide your niche.
  2. Choose a fitness blog name.
  3. Choose a blogging platform and hosting.
  4. Set up WordPress.
  5. Change from HTTP to HTTPS.
  6. Start writing and publish a post!


How do I start a fitness blog in 2021?

Essential Tips for Starting a Fitness Blog
  1. Select a Micro Niche.
  2. Set your Fitness Blog Goals.
  3. Choose a fitness brand name.
  4. Choose a domain name and hosting.
  5. Install a WordPress Plugin.
  6. Create original and unique content.
  7. Know how to monetize your blog.


How do beginner bloggers make money?

Google AdSense

Google AdSense might be the fastest and easiest way for a beginner to start earning passive income with a blog. The basic idea behind AdSense is that you can display Google Ads on your website and when a visitor clicks on those ads you get a percentage of the ad costs.

What should a fitness blog include?

Workout-Based Blog Topics
  1. Cardio.
  2. Plyometrics.
  3. Strength training.
  4. HIIT.
  5. Endurance.
  6. Running.
  7. Classes (Spinning, Zumba)
  8. Yoga.


How do fitness blogs make money?

Key Steps to Generating Money From a Fitness Blog
  1. Identify your readers and what your niche is going to be.
  2. Identify what kind of content you need to generate for them.
  3. Use keyword research to target your content.
  4. Use keyword optimization to build up your content.

How do I start a fitness journey?

6 Tips from a Personal Trainer to Start Your Fitness Journey on Your Own
  1. Make a commitment to YOURSELF. …
  2. Create a vision board. …
  3. Start small: Do 10 jumping jacks & 10 squats. …
  4. Remind yourself that something is always better than nothing. …
  5. Don’t stress overweights. …
  6. Be more mindful of your movement and thoughts throughout the day.


How do you start a blog for beginners?

How to Start a Blog in 6 Steps
  1. Pick a blog name. Choose a descriptive name for your blog.
  2. Get your blog online. Register your blog and get hosting.
  3. Customize your blog. Choose a free blog design template and tweak it.
  4. Write & publish your first post. …
  5. Promote your blog. …
  6. Make money blogging.


Where can I blog for free?

Here are the best free blogging sites you can use to start your own blog today:
  • Wix (www.wix.com)
  • WordPress (www.wordpress.org)
  • LinkedIn (www.linkedin.com)
  • Weebly (www.weebly.com)
  • Medium (www.medium.com)
  • Ghost (www.ghost.org)
  • Blogger (www.blogger.com)
  • Tumblr (www.tumblr.com)


How do I start a fitness blog on Instagram?

Here are 18 ways to start a bomb fitness Instagram account:
  1. What are Your Instagram Goals and Objectives?
  2. Fill Out Your Instagram Account.
  3. Define Your Ideal Followers & Fitness Niche.
  4. Use High-Quality Images & Videos.
  5. Master Your Caption.
  6. Show Off Your Workout Routine.
  7. Engage With Your Followers.


How do you start and grow a health or fitness blog with the least effort?

I like to keep a simple table like this for all my websites and I suggest you do the same.
  1. Step 1: Get to know your niche. …
  2. STEP 2: Do your keyword research. …
  3. STEP 3: Create a publishing schedule and stick to it. …
  4. Step 4: Create Quality Content. …
  5. Step 5: Get your SEO right. …
  6. Step 6: Promote Your Work (besides Social Media)

How do I start a nutrition blog?

Here is our step-by-step guide to what we recommend.
  1. Step 1: Choose a name, focus, and angle. …
  2. Step 2: Purchase a domain name and hosting service. …
  3. Step 3: Create a design lookbook. …
  4. Step 4: Choose a designer and/or a theme. …
  5. Step 5: Consider having a photoshoot. …
  6. Step 6: Create great content.

Do weight loss blogs make money?

It means if you are running a weight loss blog and if it is getting targeted traffic then every single click received can give you many dollars income. Finally, we can say that to get more clicks on AdSense ads and to get more dollars on every click on Adsense ads, bloggers must start blogs on weight loose programs.

What makes a fitness blog successful?

successful fitness blogger focuses on the reader and the fitness journey they are on. The content should solve the problem the reader has and help them achieve whatever goal they have. The key advantage of fitness blogging is that it’s an excellent medium to build brand authority.

Do Instagram fitness models get paid?

Fitness junkies love following and double-tapping their favorite athletes’ pictures on Instagram. … Once a fitness model earns a big enough following, she can earn anywhere between $5,000-$25,000 per sponsored post.

How do I start a walking routine?

Start out warming up with a five-minute, slower-paced walk. Slow your pace to cool down during the last five minutes of your walkStart at a pace that’s comfortable for you. Then gradually pick up speed until you’re walking briskly — generally about 3 to 4 miles an hour.

Should I start a fitness Instagram?

In the digital age, creating a fitness journey Instagram is a great way to keep yourself motivated, track your progress, and interact with other people in the fitness community. Instagram has long been a channel for people trying to increase strength, lose weight, alter their diet, and feel inspired while doing so.

How do Instagram fitness make money?

I am going to offer you some of the best ways to start exceedingly well on Instagram, as a fitness fanatic.
  1. Practice Influencer Marketing-
  2. Create Unique Fitness Content-
  3. Make Use Of Relevant Hashtags-
  4. Engage With Your Peers-
  5. Come In Touch With Sponsors-
  6. List of Famous Fitness Brands On Instagram Open To Sponsorship



Author: sales techniquesll